CLEVER operates on a web-based “Analytics as a Service” model, which means that you can access the system (with your user credentials) from any computer or mobile device that has a secure internet connection.
We also enable you to stay informed, even when you are not in CLEVER BI PORTAL, by sending reports and alerts to your inbox and/ or smartphone based on intervals and thresholds set by you.
With CLEVER Services customers can also develop their own customized Hotel Dashboard in short time loading information from hotel management applications.
CLEVER Services offers different modules that will enable you to reduce the implementation time. These modules will be the starting point for your own Business Intelligence.
CLEVER Solutions for Hospitality Business Intelligence
CLEVER enables you to set up the scope of your project through the different modules available. You can tailor the development of all and each one of the KPIs that you want and integrate ALL the technological platforms of your Enterprise or group.
In addition will allow you to automatically distribute information in different formats; MSWord, Excel, PPT or HTML, via email, network folders, FTP server or publish on your corporate web page.
Furthermore, you can access your Hotel Dashboard through mobile devices (iPad, iPhone and android).
CLEVER Hospitality Analytics is also based on Qlik (link https://www.qlik.com/us ), one of the most powerful Business Intelligence tools in the market. Through its Business Discovery, it allows to develop dashboards without investing large amounts of time and money. Its technology, which gives you access to the information in memory, can save hundreds of hours working on the creation of the classical data cubes that always end up being obsolete before they can be placed to work.
The hospitality market requires speed on the development and quick responses, CLEVER Hospitality Analytics and Qlik cover this necessity.
CLEVER and Qlik Sense (link https://www.qlik.com/us/products/qlik-sense ) have defined an economic licensing plan that will allow access to all or some of the modules of your company or group of companies’ software, adapting to the needs and size of each customer. In addition, CLEVER includes by default all the necessary software for the installation on a central server of the hotel or hotel group.
Transactional hotel systems such as point-of-sale, property management, central reservations and revenue management systems perform their primary functions well. However their functions are not to provide insightful hotel reporting, analytics and intelligence! CLEVER HOSPITALITY ANALYTICS fills this void by providing hotel managers and corporate personnel the valuable insight that they need to maximize the revenue generation and grow the market share of a single hotel, hotel portfolio, brand or management company.
More than a Hotel Business Intelligence and Reporting tool, CLEVER HOSPITALITY ANALYTICS is the Web-based decision support system that empowers and liberates hotels and hotel organizations in the way they make Market Strategy, Sales, Marketing, Branding, Revenue Management, Distribution, Forecasting and Budgeting decisions.
CLEVER is intended for a broad audience – all of those sharing responsibility for the performance of a hotel or hotel business. Within a hotel, this would include the General Manager, Director of Sales & Marketing, Revenue Manager, Reservations Manager, Sales Managers, Front Office Manager and more. Regional, corporate and executive personnel also benefit equally from the hotel intelligence provided by CLEVER. Benefits of CLEVER include arming everyone in the enterprise with the same information and standardizing an approach to viewing hotel revenue performance.
CLEVER allows Hotel General Managers and Heads of Operations to have much-needed visibility to their business at as high or as granular of a level as they require. Fast, powerful and easy to use, hotel reporting and intelligence has never been so accessible to hotel operators.
CLEVER provides the critical hotel intelligence that Revenue Managers need to make informed decisions on all aspects of managing demand. While revenue management systems attempt to optimize pricing and availability, CLEVER helps Revenue Managers to understand the trends behind their business. Armed with this information, they can create more accurate forecasts, optimize market mix and use their newfound knowledge to manage the revenue management system and other systems to maximum effect.
CLEVER enables Hotel Sales and Marketing decision-making to be proactive and fact-based. It allows marketing campaigns to be designed to capture the highest ROI and provides the basis of analysis to measure performance. The platform allows sales decisions and deployment to be optimized and negotiation processes to be effective. CLEVER makes account management more intelligent than ever before.
With its enterprise-ready infrastructure, CLEVER provides corporate and regional personnel with direct access to the highest or most granular-level details of a single hotel or a hotel portfolio. Having access to the same hotel analytics fosters a common understanding of performance between the property and corporate levels. With both property-level and aggregated hotel reporting and intelligence, CLEVER helps to drive the whole enterprise forward.
CLEVER understands that no two hotels or hotel companies are exactly alike – neither is their data. That is why we work with our clients individually to create custom data hierarchies that are optimized for them. We further empower them with data management capabilities at the most granular levels of data to channel it in the most meaningful ways
CLEVER leverages the power of business intelligence to provide hoteliers visibility to their data from many different angles, affording a deeper understanding of the true shape of business opportunities ahead. Our analytical logic, design, and proprietary metrics are extremely pertinent because they were created by who understands the challenges of maximizing hotel performance
CLEVER processes large amounts of data in a matter of seconds. Freed from the need to produce labor-intensive manual hotel reporting, hoteliers can increase the speed-to-market of their strategies and gain a competitive advantage. By analyzing business on the books in addition to historical performance, hoteliers can take advantage of opportunities while they still exist